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Case studies of book and magazine projects we have worked on for clients include:
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Business books for professionals
Oak Tree Press, Ireland's leading business and management books
publisher, engaged Wordhouse to research markets and commission new
business books to inspire and equip managers for today’s business
environment. |
Learned society magazine
A
learned society wished to consolidate its position as the focus of
innovative research and thought leadership in its field. The society
commissioned a magazine, to be published three times a year, which is
aimed at directors and senior practitioners across the private, public
and not-for-profit sectors.
Feature
articles written by leading practitioners and academics cover
strategic, forward-looking and business-driven topics, helping achieve
the society’s objective of disseminating new thinking and best practice
in value-added strategy.
The magazine
also helps drive acquisition and retention: demonstrating the value of
membership, promoting society events and other programmes and increasing
professional exposure by, for example, encouraging sponsors to
distribute the magazine to their clients and prospects. |
The magazine helps drive acquisition and retention. |
Evolution, not revolution, was the strategy,
building on the current editorial and design to better reflect a school
that is high in UK rankings for the quality of its research. |
Business school magazine
One of the leading business schools
in the UK, with a global reputation for research, teaching and
learning, wanted its existing magazine to communicate its competitive
differentiation to alumni, the business community, media partners, and
current and prospective students.
A
great deal of thought and effort had gone into the current version of
the magazine and so evolution, not revolution, was the strategy,
building on the current editorial and design to better reflect a school
that is high in UK rankings for the quality of its research. This is
achieved with minimum drain on internal resources, and displaying a keen
understanding of the aims and objectives of the school and its key
stakeholder groups.
Only the most
experienced personnel are used on the magazine and a rigorous production
process is employed. We act as a nimble and flexible extension of the
school’s own marketing function, and dedicate real energy to ensure that
the school’s internal resource is used as effectively as possible. We
have extensive experience of working with leading UK and international
academic institutions. This allows us to deliver the highest levels of
strategic planning, creative thinking and account management on a cost
effective basis.
The outcome is to raise the standard of the school’s
magazine, so that in partnership with the school the magazine is taken
to the next level. |
Networking group journal
Launching a thought leadership journal has reinforced one organisation’s reputation as the premier and original international networking group
for the pharmaceutical and biotechnology industries. It has created new
value for members – helping them to understand the key issues impacting
their industry and facilitating productive networking within the
business development community.
‘The
journal is designed to keep our members informed about key issues that
have an impact on the pharmaceutical and biotechnology industries, and
to facilitate networking,’ reveals the executive chairman.
‘As such it
also supports and promotes our continuing professional development
programme. It’s a key platform for enhancing our professional reputation
as the premier and original networking group for this industry sector.’
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'It’s a key platform for enhancing our professional reputation
as the premier and original networking group for this industry sector.’ |
A
monthly online newsletter pulls in readers through its informative and
compelling content. |
Professional body e-newsletter & social media
A highly-praised member magazine published by a leading professional body
is dedicated to helping executives improve their strategy formulation
and implementation. It helps the society reinforce its position as the
leading professional association for strategists.
A
monthly online newsletter pulls in readers through its informative and
compelling content, and pushes them towards revenue-generating services
such as seminars, workshops, events and membership.
More
recently the use of social media has been championed to create an
active and growing online community – reaching out beyond the core
members to also engage with the huge numbers of potential members. A
LinkedIn Group, for example, has been set up, which has built up over
2,500 members in only 18 months and is already bearing fruit in terms of
converting users into paying members. |
Audit manual for professional body
Wordhouse produced for the Royal College of Anaesthetists a service standards audit manual for hospital anaesthetics
departments and also provided a re-design of the College's bi-monthly
membership magazine that is distributed to 11,000 members. |
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